Why I work for Ooooby – James Samuel

Why I work for Ooooby – James Samuel

In the early conversations with Pete Russell, about building a new kind of food system with a focus on local and natural. We saw an opportunity to reduce the number of steps needed, to get food from the grower or producer to the table. It’s an exciting vision, and one I’m having a ball playing my part in. It was a breath of fresh air for me. I’d been thinking a lot about community resilience... And here was an idea, that could deal with so many of the challenges of the day. I saw an economic model that could sustain itself and grow, while having a regenerative impact on the tangata (people) and the whenua (land). We imagined systems of trading using smart information sharing to connect the growers and producers directly with customers. We wanted something that would let people offer up food they wanted to sell (to an online platform), so people could search for food that was hyper-local then walk, bike or drive to the grower of the produce to do the trade. While Pete and I dreamt of an app that would facilitate this, we first had some food production realities to confront. Reality check: NZ is currently importing 40% of the food we consume, so the fact is there’s simply not enough volume or diversity of healthy, local produce available to feed our communities, whether rural or metropolitan. We realised there’s still a necessary function of curating boxes of food to meet people’s desire for variety and choice.   We’ve been five years on the path of building a lean and replicable system, to facilitate getting local food from...
Why I work for Ooooby – Pete Russell

Why I work for Ooooby – Pete Russell

I work for Ooooby because I believe we need to be taking more action to solve our big collective challenges, especially in regards to our current food system. Being a father of 5 it’s hard to not think about what we’ll be leaving behind for future generations.  Naturally I want them to have easy access to fresh natural food but it makes me worry when I look at the way the industrial and globalised systems have reduced food to a shadow of its former self. We’re simply paying too much in packaging, transport, storage, handling and merchandising. We are now in a time when we need our food systems to evolve to a new model… quickly. The good news is that we have a running start.  The food system is already evolving and we are going to see over the next 10 years a full transformation of the way our food system works.  It’s going to become fairer, more affordable, more accessible, healthier and tastier because people like you and I are making it happen as we speak. This is exactly the space where Ooooby is working and I love being a part of the action. We are in an equity crowdfunding round until September...
Why I love working for Ooooby – Daphne Gehrels

Why I love working for Ooooby – Daphne Gehrels

I work for Ooooby as Customer Happiness representative, helping Auckland customers make the most of their Ooooby adventure, as well as Hub Support, helping other Ooooby’s in New Zealand get started. I came into this job first as an Ooooby customer in Sydney, where I was so happy to have found an easy way to bring sustainably grown chemical free vegetables into my life. Extremely health conscious, I was delighted with the weekly “treasure” box arriving full of nature’s goodness. I still am. However, learning more about the state of the global food system, I realized that this supply of locally grown organic produce cannot be taken for granted, and it will take conscious effort to secure our food supply when other systems start to fail. By working locally and decentralized, within intricate networks of cooperation and exchange, we are able to rebuild our local food system, making it more resilient, able to withstand anything this world might bring us in the times to come. I feel privileged to have joined the global Ooooby crew in the good fight. It is not always easy, local food can be fickle and you have to be prepared for the unexpected. But to me that just makes it all the more exciting. Working for Ooooby has taught me to see our food producers for the hard working passionate people they are, the problems they face and how we can best help them in growing our food. It has taught me to roll with the annual cycle, getting creative with produce when it’s in-season and in full abundance, and patiently wait again the...
Why we started an Ooooby hub – Matakana

Why we started an Ooooby hub – Matakana

So it seems that if Ooooby Matakana were a car it would be Bugatti Veyron Super Sport. Now to be fair, I don’t really know cars, I actually had to google fastest car 0-100. But I do know that Ooooby Matakana went from being a little twinkle in Angelica and Robin’s eyes in April, to then be a fully functioning, grower supporting, local people employing, hardworking, happy hub servicing 106 active customers come August. Angelica and Robin first met at the Matakana Community Garden which Robin helped to set up as a great activity for her local community to get involved in and take ownership of a shared space. After they saw James speak at the Beyond Organics tour they started to think that a long time desire to see local organic produce be made available to people in their area could truly become a reality. Very, rapidly things started falling into place. There was a public meeting for anyone interested in Ooooby and word spread very quickly thanks to Mike Francis’ efforts on local social media. It was a great meeting that involved potential growers, keen to be on board customers, and other people that just wanted to help with any gaps that needed filling in. After three short weeks of behind the scenes organising and lots of word of mouth, a real drive on social media, some great articles in the local papers, as well as Angelica, Robin and Mike hitting the road, having more meetings and spreading the word, Ooooby Matakana reached enough customers to be able to warrant a new hub being established. Tuesday the...