Is Ooooby produce Organic?

Is Ooooby produce Organic?

We are often asked if our Ooooby boxes are “Organic” so here’s our response – and yes, it’s a little bit more than a simple Yes or No. Firstly it will be up to the local hub whether they offer conventional, as well organic boxes, but the trend is for hubs to go the organic route in response to increasing demand for healthy, local natural food. Auckland, Waikato and Matakana hubs offer both, while Christchurch, Sydney and Fresno only offer organic. It’s worth noting that the certified organic classification, while an ideal puts a limit on the variety of produce that can be offered and sometimes means that produce has to travel a long way to get to the customer. As a way to illustrate the Ooooby approach we have mapped the possibilities of food sources on two intersecting continuums, between Natural––Artificial and Local––Far Far Away. Our Mission The Ooooby mission is to rebuild the local food system and make local food convenient, affordable and fair everywhere. In order to do this, we have to acknowledge the realities of our current ‘broken’ food system and limited local supply of natural produce. Our approach is to build a base of customers and work hard to give them as much as we can of what they expect, need and desire, while educating and steering them towards local and natural. In the early days we asked our customers if they wanted Bananas, because we can’t source enough locally and would have to go long-distance to get them. We received a resounding “Yes!” so we get Organic Fair Trade bananas via All Good....
We’re down with Ooooby – Adam & Tink

We’re down with Ooooby – Adam & Tink

About three years ago Tink and I moved from Wellington to a 12 acre block in Kāpiti with dreams of community and growing food. When we heard Pete and James speak at a local talk earlier this year our curiosity was piqued. After a few false starts and a lot of discussion we realised that Ooooby aligned with our dreams and values and began talking to them about how we might get involved. The more we talked the more we felt that Ooooby provides a powerful way for us to build a livelihood from our home in Kāpiti while hopefully providing a valuable contribution to the local food system. Tink is an ardent foodie and we both believe that great food is an essential part of good health. Ooooby will let us help local growers get produce to customers for a fair price.  We hope that will result more growers producing organic food for sale locally for the benefit of the entire region! We’ve been talking to lots of people about Ooooby and have been surprised and excited to discover how many people are eager to support great local food.  Bring it on! Adam &...
Is Your Town Ready To Embrace Ooooby?

Is Your Town Ready To Embrace Ooooby?

Ooooby  – Out of Our Own Backyards – Is being created by New Zealanders aiming to make it easier for consumers to eat healthy food that’s grown and produced close to where they live. It turns out that’s much harder to do than common-sense would suggest. Who would have thought? After five years, lots of conversations, screens of computer code and thousands of food boxes delivered to delighted Aucklanders, the NZ Ooooby Team is ready to share its know-how with others around New Zealand and the globe who want fresh local grown food delivered reliably to their door. Some steps to establish an Ooooby hub  You need a local champion – a person or organisation that won’t stop till it’s on the ground and up and running! Find a hub coordinator – this person needs to fit the Ooooby culture – someone passionate about local food because this is a varied and pivotal role.  Establish an entity that will be the custodian for Ooooby. We are still exploring options, but it might be an existing or new limited liability company with an appropriate constitution, a charity, a trust or a grower organisation. The important thing is that the licence holder demonstrably wants to rebuild their local food system. Find your growers. Ooooby hubs are all about building local production so most of the money goes to the people who actually produce quality food. There’s a small profit after everyone has been paid fairly and a licence fee is paid to contribute to software development, marketing of the Ooooby brand nationally and accounting support.  Setup your Ooooby hub. This is the location where growers can bring...
It’s simple maths

It’s simple maths

Invest $500 and receive a 5% discount on your groceries. At $50 grocery spend per week you save $130. This means your investment has paid itself back in less than 4 years and then you have an ongoing saving of 5% on your groceries. Of course, if you spend more than $50 per week on your groceries with Ooooby then your payback will be sooner. You are also entitled to dividends when they become available which you can use to further reduce your cost of groceries. And most of all, you are helping to build a better food system. Up until Sep 29th, 2015, you can buy shares at PledgeMe and be part of the mission for a better food...
$200,000 target reached in 10 days

$200,000 target reached in 10 days

Wahoooo!  We have hit our $200,000 target!  It’s a great feeling to know that we can now execute our bronze plan at the very least.  We still have a way to go to achieve our maximum of $800,000, but we do have time up our sleeves, so if we can just keep the rate of investment as it has been for the first 10 days, then we should be home and hosed with the gold plan in action.  Are you in?  Pledge here...
Why we started an Ooooby hub – Matakana

Why we started an Ooooby hub – Matakana

So it seems that if Ooooby Matakana were a car it would be Bugatti Veyron Super Sport. Now to be fair, I don’t really know cars, I actually had to google fastest car 0-100. But I do know that Ooooby Matakana went from being a little twinkle in Angelica and Robin’s eyes in April, to then be a fully functioning, grower supporting, local people employing, hardworking, happy hub servicing 106 active customers come August. Angelica and Robin first met at the Matakana Community Garden which Robin helped to set up as a great activity for her local community to get involved in and take ownership of a shared space. After they saw James speak at the Beyond Organics tour they started to think that a long time desire to see local organic produce be made available to people in their area could truly become a reality. Very, rapidly things started falling into place. There was a public meeting for anyone interested in Ooooby and word spread very quickly thanks to Mike Francis’ efforts on local social media. It was a great meeting that involved potential growers, keen to be on board customers, and other people that just wanted to help with any gaps that needed filling in. After three short weeks of behind the scenes organising and lots of word of mouth, a real drive on social media, some great articles in the local papers, as well as Angelica, Robin and Mike hitting the road, having more meetings and spreading the word, Ooooby Matakana reached enough customers to be able to warrant a new hub being established. Tuesday the...