3 Ways an Online Farmers Market Can Help Simplify Your Life

3 Ways an Online Farmers Market Can Help Simplify Your Life

When you want the freshest produce, local farmers shopping their wares are your best bet.  Local growers from your vicinity bring all of their best crops to area markets, and you know you’re getting fruits and veggies that are ripe and delicious as well as sustainably farmed. But out of all the options at the outdoor market, who has the best lettuce? The lushest peaches? The most fragrant, fresh herbs? What if you have to travel to a few different markets to find what you need for the week? Sometimes investing in local or organic food for your family isn’t the most convenient thing in the world. Sometimes you just don’t have time to visit the local market, especially if it’s only open on the weekends. These things can definitely get in the way of obtaining the best produce. However, there is a solution that solves most, if not all, of these problems. An online farmer’s market takes the inconvenience out of purchasing local and organic produce. In fact, food delivery can simplify your life in a number of ways. Read more and find out how. Organic Delivery: 3 Ways a Food Box Makes Life Easier 1.      It Eliminates the Produce Trip The produce aisle of the supermarket is a landscape of choices. There are mountains of fruit and vegetables, all in a rainbow of colours and varieties. In this scenario, choosing gets complicated, not to mention stressful. Plus, you don’t really know where all of that food came from. Where was it grown? Who grew it? What methods did they use? Skip the guesswork and the waffling. Get...
Bananas! Local?

Bananas! Local?

While the most ardent locavores might choose to not have bananas in their Ooooby box, the reality is that Kiwi’s like ’em. Did you know we import more bananas per head of population than almost any other nation (maybe something they give us that’s missing in our soil – I don’t know). So in the early days, while operating from the first Ooooby hub, a converted shipping container on an empty section in Grey Lynn, we polled our Ooooby customers to see if they wanted bananas in their boxes, and got a resounding yes! At this point in the story, it’s important to understand why we are ‘doing’ Ooooby. The food system we have come to reply on since the advent of supermarkets some 60 years ago (in NZ), has had an unintended consequence of supporting large scale monoculture, and long-distance food. As we sit here in 2016, most people get their food from an industrial and globalised food system.   Ooooby’s mission is to make local food easy and fair, everywhere. One of the first steps is to build a base of customers, so as demand increases, we can go out to the local farmers, and want-to-be local farmers, and let them know we have a channel to market for their produce – thereby increasing local production. At the moment, there is a distinct lack of local and naturally (non-chemical) fruit and vegetable production, so we need to: Build a base of satisfied customers Seek out the most local and most natural produce we can find. Building a customer base means meeting their needs and wants while paying attention to the philosophy we...
Grow with Ooooby

Grow with Ooooby

Ooooby is an acronym for out of our own back yards. We are a food distribution service, for customers wanting high quality local and natural food, on a mission to make local food easy and fair, and we’re looking for more growers. If you grow food, then read on, and if you know someone who grows food, then please forward this article to them. Introduction Ooooby is building a community of discerning customers who greatly value knowing where their food comes and how it has been grown. They want high-quality, nutrient-dense, locally-sourced produce, and they trust us to find it for them. Ooooby exists to make local food easy and fair for these customers, and many more like them. We’re working to deliver great produce to our customers in towns and cities across New Zealand, Australia, and even California. The relationships each local hub has with its growers is central to how we operate. We want to work with and support smaller growers, and especially those using regenerative, sustainable farming methods. Five steps to becoming an Ooooby grower Is there a values fit How much can we buy Trading with Ooooby Crop planning The formalities   1. Is there a Values fit We are keen to work with growers who share the values of Ooooby and its customers. While we understand that there is a range of possible production methods, we choose to favour produce from growers who pay attention to the well-being of the environment, and the people who eat the food. Natural and Local The horizontal line in this diagram acknowledges that there is a continuum between organic/biologically grown produce and that...
Ooooby’s mission explained- part 2

Ooooby’s mission explained- part 2

Ooooby is on a mission to make local food convenient, affordable and fair, everywhere. These three elements are very important to us, that’s why we want to explain each part individually starting with convenience.  Last week we published our first part about Ooooby’s mission regarding convenience. This second part with address our thought about affordable food. Affordable The prices of fruit and vegetables in New Zealand have only increased in the past decade, due to a combination of weather conditions, global produce prices and supply and demand. As prices of other food stuffs like meat and bread have dropped this year, this makes adding healthy produce to the diet a bit more dear. With Ooooby we have cut down operations to the bare minimum with a nifty online platform that does a lot of the processing for us. We are constantly working on this platform, to make the coordination of planning, ordering, receiving and sending local produce as efficient as possible. This coordination has always been the main hurdle to cost-effectively distribute produce from, often smaller, local growers and producers and the reason supermarkets mainly work with wholesalers, who then of course also receive their share of the pie. But by cutting out all middlemen, buying from the growers directly and delivering to our customers at home we have made the trajectory from farm to fork as lean and flexible as possible. With this process the produce reaches the end user a whole lot faster than through a more traditional supply chain. Waste generation is also minimized because we only order exactly what we need for the week. Besides...
Ooooby’s mission explained – Part 1

Ooooby’s mission explained – Part 1

Ooooby is on a mission to make local food convenient, affordable and fair, everywhere. These three elements are very important to us, that’s why we want to explain each part individually starting with convenience.    There are a myriad of reasons why eating local is better for us, our communities and our ecosystem. All of these reasons drive us to work towards our mission, together with our growers and customers.  Convenient  Good local food can be quite hard to find and access.   Supermarkets by far outdo any other food outlet in dollars that are spend on food in New Zealand and it is hard to to deny their convenience for the shopper. Huge variety in products, extended opening times and many different locations make these institutions the preferred place to shop for food. However, to keep the prices low and achieve economies of scale supermarket chains buy in large, forcing small growers and suppliers to scale up or be pushed out of the market.   So what is the alternative? Farmers markets are luckily becoming more popular in New Zealand, with increasing amounts of visitors as well as stallholders, providing a wonderful forum for face-to-face contact between growers and consumers. Before the advent of the supermarket, direct markets and local grocery stores like butchers and bakers used to be the only places where food could be bought.   At Ooooby we recognize the benefits of a local food system, and have thought long and hard on how to bring this back in place. How can we make it easy again to by fruits and vegetables that are grown...
More about Ooooby

More about Ooooby

We exist primarily to rebuild local food economies because we believe that changing the way we produce and distribute food is fundamental to solving the world’s most pressing social and ecological problems. The founding team is serious about putting mission before money. To this end, the founders have transferred 90% of their shares in Ooooby Ltd to the Ooooby Foundation, a not-for-profit trust with the primary purpose of rebuilding our local food systems. This way, a large proportion of profits will be channelled into supporting local food projects such as community gardens, food growing education, purchasing land for food production and funding for local food start-ups.   We connect growers to customers through an online platform which makes local food competitive with mainstream retail on both price and convenience. Our business model is to provide software and support for local teams to distribute local food to local customers. Each local hub manages logistics and transport within their region. We differ from traditional online retailers by mostly buying directly from local food producers in preference to conventional wholesalers. This means the food is typically fresher and the grower is paid more, because there are lower transport, storage and handling costs. We currently pay a minimum of 50% of retail prices to our suppliers, ensuring a viable margin for sustainability in the long term. We are able to pay fair prices to producers yet still offer competitive prices to customers because our software reduces supply chain costs by managing logistics. Along with licensing the software platform, we provide hubs with management services to assist them in opening and operating in their own...