It’s simple maths

It’s simple maths

Invest $500 and receive a 5% discount on your groceries. At $50 grocery spend per week you save $130. This means your investment has paid itself back in less than 4 years and then you have an ongoing saving of 5% on your groceries. Of course, if you spend more than $50 per week on your groceries with Ooooby then your payback will be sooner. You are also entitled to dividends when they become available which you can use to further reduce your cost of groceries. And most of all, you are helping to build a better food system. Up until Sep 29th, 2015, you can buy shares at PledgeMe and be part of the mission for a better food...
Why I work for Ooooby – Pete Russell

Why I work for Ooooby – Pete Russell

I work for Ooooby because I believe we need to be taking more action to solve our big collective challenges, especially in regards to our current food system. Being a father of 5 it’s hard to not think about what we’ll be leaving behind for future generations.  Naturally I want them to have easy access to fresh natural food but it makes me worry when I look at the way the industrial and globalised systems have reduced food to a shadow of its former self. We’re simply paying too much in packaging, transport, storage, handling and merchandising. We are now in a time when we need our food systems to evolve to a new model… quickly. The good news is that we have a running start.  The food system is already evolving and we are going to see over the next 10 years a full transformation of the way our food system works.  It’s going to become fairer, more affordable, more accessible, healthier and tastier because people like you and I are making it happen as we speak. This is exactly the space where Ooooby is working and I love being a part of the action. We are in an equity crowdfunding round until September...
$200,000 target reached in 10 days

$200,000 target reached in 10 days

Wahoooo!  We have hit our $200,000 target!  It’s a great feeling to know that we can now execute our bronze plan at the very least.  We still have a way to go to achieve our maximum of $800,000, but we do have time up our sleeves, so if we can just keep the rate of investment as it has been for the first 10 days, then we should be home and hosed with the gold plan in action.  Are you in?  Pledge here...
Where’s the Money Honey

Where’s the Money Honey

This chart shows you an approximate split of an Ooooby Hub income.  The chart on the left is based on actual boxes shipped per week and the chart on the right is based on projected boxes shipped.  We currently ship around 500 boxes per week in our largest hub.  The 8% that goes to Ooooby Core is to cover software development and technical support, financial management for the hubs and national marketing. The investment memorandum speaks about Ooooby’s ownership, how hubs are key in redesigning the local food system and the vision of local food being convenient, affordable and fair...