The word is out – Launching in Taranaki on May 25

The word is out – Launching in Taranaki on May 25

Emma Thorp and Ursula Bil-Teitink bring organic food business Ooooby to Taranaki 


Ursula Bil-Teitink wants to restore the local food production system through Ooooby.

Ooooby, a business   that links organic food growers and consumers, is coming to Taranaki.

Soon there’ll be a hub here, with the first fresh seasonal fruit and vegetable boxes delivered around the region from Wednesday, May 25.

“Ooooby is a food movement,” spokeswoman Ursula Bil-Teitink said. “The philosophy is all about restoring local food systems.

READ MORE: Kiwis take to organics as the sector goes mainstream

“What it’s all about with Ooooby is finding enough local growers who would like to supply to an Ooooby hub. Then the Ooooby hub co-ordinates and organises everything for the boxes.

“In Taranaki, we are here to support the growers and hopefully customers are going to support us by buying produce, which comes mainly from this region. If we can’t get it from this region we need to get it from further away.”

They aim for the box’s contents to be all organic and spray-free produce. “We always will tell customers,” she said. “The system that Ooooby is doing is very transparent.”

Boxes of food, which come in two sizes feeding two to five people, are delivered to customers’ doors. Prices start at $38 and there is flexibility around what produce goes in the boxes.

Organisers are also seeking growers. “For the Taranaki region, it’s a challenge to get enough supply in, that’s why we’re talking growers in the Waikato area and the Wanganui area.”

Bil-Teitink discovered Ooooby after reading an article about it early last year. Soon she was talking to Ooooby founders. “For me it was just the right fit.” 

Then she met Emma Thorp through Sustainable Backyards Taranaki. “We were so aligned in the belief to rebuild our food system that she came on board.”

While the business will be a labour of love for a while, they hope to eventually put some money back into community-food related projects. “What I’m very excited about is heritage fruits and seeds, vegetables.”

She hopes to support research into what heritage produce can be grown well in Taranaki soil. 

Ooooby was started in Auckland and there are how hubs around the country, in Sydney and California. To find out more, or to order boxes, visit

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