Like a walk in the park

Like a walk in the park

Well maybe not a walk in the park, and while it’s not rocket science it is complicated. In the words of Paula Allen from Palmerston North:  Ooooby is being created by New Zealanders aiming to make it easier for consumers to eat healthy food that’s grown and produced close to where they live. It turns out that’s much harder to do than common-sense would suggest. Who would have thought? 31 May, 2016 – It was her tone, as she shared with another packer that the Lettuce had been frozen overnight, that tipped me off. Upstairs Jan and Nicky were frantically trying to source another 100 organic Lettuces. Not a chance! Hurriedly constructed letters for the boxes and out they went with the Beetroot, horror of horrors, in plastic bags. They had also been in the refrigerated container that had been accidentally turned to Freeze, so were pretty juicy – but still edible and tasty, as was confirmed later. The Ooooby crew were all present to the challenge. They quickly took measures to reduce the likelihood of that happening again, and dealt with the issue. I was proud to be part of it, and see them all pull together to make the best of a bad situation and take decisions that were measured and considered. Attempting to circumvent the ”status quo” industrial food system is not an easy thing, but an important one. One of the challenges is finding enough local growers and, with a ”just in time” direct supply chain, we can’t rely on all the buffers that a warehoused food system can fall back on. This week Jan, who organises what will go in the coming week’s...
A delicious and nutritious fruit and vegetable smoothie recipe

A delicious and nutritious fruit and vegetable smoothie recipe

A great way to use fruits and vegetables is in smoothies. Not only are there lots of different recipes available, they are super easy to make, taste great and thanks to the ingredients used, are very nutritious. For your basic smoothie all you need is a cup of vegetables, a cup of fruits and a liquid base. To increase the flavour and nutritional value you can also add in protein powders, nuts, seeds, herbs and spices. Using Ooooby’s products you can create a wide variety of smoothie recipes. This deep red coloured one makes use of the following ingredients: 1/2 a frozen banana – using frozen fruits helps make smoothies thicker, giving them a milkshake like consistency, and bananas work especially well at achieving this. You probably already know that bananas are an excellent source of potassium; a medium sized one provides you with 12% of your daily requirement. They are also a good source of vitamin B6, a vitamin required for energy production. Bananas are a digestive aid, and are great to have before working out. The natural sugars that they contain help to make this smoothie more palatable. 1/2 a cup of carrots – carrots are very low in calories but are the best food source of vitamin A. In fact one medium carrot provides you with more than 200% of your daily requirement! The only other vegetable that comes close to having this amount is the sweet potato. Vitamin A promotes eye health, gives you glowing skin, provides immune support and fights inflammation. The antioxidant beta-carotene which is found in carrots is thought to inhibit the growth of cancer cells and may reduce the risk of developing type 2 diabetes....
Grow with Ooooby

Grow with Ooooby

Ooooby is an acronym for out of our own back yards. We are a food distribution service, for customers wanting high quality local and natural food, on a mission to make local food easy and fair, and we’re looking for more growers. If you grow food, then read on, and if you know someone who grows food, then please forward this article to them. Introduction Ooooby is building a community of discerning customers who greatly value knowing where their food comes and how it has been grown. They want high-quality, nutrient-dense, locally-sourced produce, and they trust us to find it for them. Ooooby exists to make local food easy and fair for these customers, and many more like them. We’re working to deliver great produce to our customers in towns and cities across New Zealand, Australia, and even California. The relationships each local hub has with its growers is central to how we operate. We want to work with and support smaller growers, and especially those using regenerative, sustainable farming methods. Five steps to becoming an Ooooby grower Is there a values fit How much can we buy Trading with Ooooby Crop planning The formalities   1. Is there a Values fit We are keen to work with growers who share the values of Ooooby and its customers. While we understand that there is a range of possible production methods, we choose to favour produce from growers who pay attention to the well-being of the environment, and the people who eat the food. Natural and Local The horizontal line in this diagram acknowledges that there is a continuum between organic/biologically grown produce and that...
Waiheke Micro Greens

Waiheke Micro Greens

Nikki and Carl have been growing Microgreens on Waiheke for 6 years now. I went to visit them this morning, and they are keen to supply Ooooby customers before too long. Let’s build the Ooooby numbers by telling our friends and even helping them get signed up if needed.   [youtube_sc url=”https://youtu.be/VvhfNDWnHJo” theme=”light” modestbranding=”1″ autohide=”1″] . Watch out when the Spring flush comes, Nikki is going to have 50+ kg of beautiful, fresh salad greens for you. And the Ice Plant, similar to the NZ Spinach but more juicy, was...
Ooooby goes to the Carnival

Ooooby goes to the Carnival

Customers and yet-to-be customers came to talk Ooooby at the Waiheke Primary School Carnival yesterday. It was a beautiful day, quite unexpected given the previous days stormy weather. The conversations focused around some of the logistics of the Ooooby box and the customer experience. We spoke about the options for fruit and/or veges and having entirely organic, or only partially organic, of small or large sized boxes. We talked about the Thursday Sneak Peek email, that lets you know what will be in Tuesday’s box, and how you can reply and ask for some things to be left out and replaced by others. The online shop is one of the unexpected bonuses – where you go to add anything from fabulous artisan bread to Juices or jams, dried meats or coffee, and even a range of Eco-Store products. Sign up today by putting your address in here and following the prompts. Why you are seeing Ooooby out and about A few Waiheke residents got together on the 9th September to discuss growing Ooooby on the island. At the time we were delivering to 37 customers. We set a goal of delivering to 100 Waiheke customers each week – a number we know allows us to pay wages for the roles of coordinating with the growers, packing and delivering. So attending this Carnival and the Olive Festival next weekend are all part of the plan. When we have our local sorting hub here on the island, we’ll still need to bring some food from Auckland for a while, as very little produce is being grown on the island – and therein...
Ooooby Waiheke hub

Ooooby Waiheke hub

Ooooby customers on Waiheke have been getting weekly deliveries of fresh fruit and vegetables for over two years now. The boxes have been sorted at the Auckland hub and shipped over on the Fullers ferry, before being delivered to people’s homes (sometimes even by electric bicycle), but it’s time to go the next step. A group of islanders is now working to establish an Ooooby hub here. Pete, James, Bea, Lou, Lucia and Philippa are planning a series of events and actions to increase Waiheke customer numbers to the 150 needed to make a local sorting hub sustainable. Watch out for posters, articles and events in the coming weeks and months, and encourage your friends to get on board. There’s even more reason to make Ooooby part of your weekly shopping cycle with last week’s launch of an awesome new online shopping page. It’s now super easy to choose what you’d like delivered along with your box of fresh naturally grown produce. Together we can build a strong foundation of people, who can help build a local food system on Waiheke. The next step will be to engage local growers to grow more of the food we want, right here on the island. Not signed up yet? Leave your name and number below, and we’ll phone you to answer your questions. Share this article with your friends on Facebook or Twitter, or by copying the link and emailing it to them. ...