How to get the Ooooby box you want

How to get the Ooooby box you want

When you sign up for Ooooby boxes, you will get access to your own Ooooby dashboard, from where you can adjust your orders 24/7. Each week that you have an Ooooby box coming, you will also be sent a “Sneak Peek” email. This will let you know what is planned for your upcoming box, what news or cool product we have on offer and finally what options you have to customise your order that week. You have several options to make sure you receive the Ooooby box that is best suited for you: 1. Do nothing and receive the box as listed in your Ooooby dashboard Every week our Supply Coordinator goes out of her or his way to plan a varied and balanced Ooooby box for each of the types we offer. Taking into account is what was in the boxes last week, and the week before, what is in season right now and good value, what will go well together to make a nice meal and ensuring a good balance between starchy, leafy and fibrous vegetables and the best in-season fruit. To take the headspace out of your produce shopping, this is your set-it-and-forget option. Just check out the box list to plan the rest of your groceries that week or don’t even look at it to be surprised every week with a box full of healthy goodness. 2. Request a swap In any given week you can swap up to three items out of your box. You can exclude items just once off, or add them to your permanent “no-thanks” list to exclude them automatically from all your boxes. We will...
Ooooby’s mission explained- part 2

Ooooby’s mission explained- part 2

Ooooby is on a mission to make local food convenient, affordable and fair, everywhere. These three elements are very important to us, that’s why we want to explain each part individually starting with convenience.  Last week we published our first part about Ooooby’s mission regarding convenience. This second part with address our thought about affordable food. Affordable The prices of fruit and vegetables in New Zealand have only increased in the past decade, due to a combination of weather conditions, global produce prices and supply and demand. As prices of other food stuffs like meat and bread have dropped this year, this makes adding healthy produce to the diet a bit more dear. With Ooooby we have cut down operations to the bare minimum with a nifty online platform that does a lot of the processing for us. We are constantly working on this platform, to make the coordination of planning, ordering, receiving and sending local produce as efficient as possible. This coordination has always been the main hurdle to cost-effectively distribute produce from, often smaller, local growers and producers and the reason supermarkets mainly work with wholesalers, who then of course also receive their share of the pie. But by cutting out all middlemen, buying from the growers directly and delivering to our customers at home we have made the trajectory from farm to fork as lean and flexible as possible. With this process the produce reaches the end user a whole lot faster than through a more traditional supply chain. Waste generation is also minimized because we only order exactly what we need for the week. Besides...
Ooooby’s mission explained – Part 1

Ooooby’s mission explained – Part 1

Ooooby is on a mission to make local food convenient, affordable and fair, everywhere. These three elements are very important to us, that’s why we want to explain each part individually starting with convenience.    There are a myriad of reasons why eating local is better for us, our communities and our ecosystem. All of these reasons drive us to work towards our mission, together with our growers and customers.  Convenient  Good local food can be quite hard to find and access.   Supermarkets by far outdo any other food outlet in dollars that are spend on food in New Zealand and it is hard to to deny their convenience for the shopper. Huge variety in products, extended opening times and many different locations make these institutions the preferred place to shop for food. However, to keep the prices low and achieve economies of scale supermarket chains buy in large, forcing small growers and suppliers to scale up or be pushed out of the market.   So what is the alternative? Farmers markets are luckily becoming more popular in New Zealand, with increasing amounts of visitors as well as stallholders, providing a wonderful forum for face-to-face contact between growers and consumers. Before the advent of the supermarket, direct markets and local grocery stores like butchers and bakers used to be the only places where food could be bought.   At Ooooby we recognize the benefits of a local food system, and have thought long and hard on how to bring this back in place. How can we make it easy again to by fruits and vegetables that are grown...
The world’s urgent need for new generation growers

The world’s urgent need for new generation growers

The average age of crop farmers in New Zealand is currently almost 50 years and rising. As many growers are reaching a retirement age, this will leave a huge gap to fill for the next generation. Even if the kids are up for taking over farm operations, farm succession plans are quite complex structures to set up, requiring a great amount of commitment from young people. When there is no one in the family willing to take over operations, there are not many other options to keep the farm going after the farmer stops working. Unpopular career choice For a while already farming does not have the best image when it comes to career choices. Studies in agriculture are not popular and there are only a few places to get a degree in New Zealand in this area. There are no national programs to encourage young people to choose this direction, it is often more seen as a last resort choice for those not suited for a more demanding career in law or economics. For a country where the economy depends for almost 80% on agriculture, this does not seem to add up. More than ever is there a need for young educated people to bring innovative sustainable farming to the next level. New lifestyle choices However, there is a trend of young people heading back to the land, lifestyle blocks are more popular than ever as more families are realizing a fast life in the city might not be the best recipe for a happy and fulfilling life. Albeit small scale, food is often grown on those lands,...
What’s in an Ooooby box?

What’s in an Ooooby box?

We get this question quite often, but the answer is not as simple as it may seem! As we offer more than one type of box in different sizes of which the contents change every week, the weight and volume of the boxes also changes weekly. With the passing seasons the boxes contain what is best to eat right now, bringing you back in touch again with the seasonality of truly local food and part of the Ooooby excitement. Also, while leafy greens add more volume but less weight to the mix, root veggies like carrots and kumara weigh more but take up less space again.  The only thing that stays constant every week however is the value of the produce you receive. Each box always holds an amount of produce to the value of that box, which simplifies your weekly food budgeting.  Each week we will let you know what is in the box with a Sneak Peek email. This allows you to request (up to three) exclusions and replacements, add additional items to your order (fresh produce or local artisan groceries) and do some meal planning in advance.  In the Auckland Ooooby hub you can choose between the Lil or Big Organic Mix Box, the Lil or Big Mix Box and the Organic Fruit and Organic Veg Box. You can also build your own Ooooby box, how that exactly works is explained in detail here.  To give you a bit of an idea and help you make the right choice for your family, here is what each box held in an average week in spring: Lil Organic Mix...